Are Semantic Response Scales Equivalent?
Publication Type
Journal Article
Publication Date
1-1987
Abstract
Three frequently used response formats are compared via analysis of covariance structures. The cumulative results based on four data sets provided evidence inconsistent with previous research suggesting that these formats are interchangeable. The semantic-differential format is most preferred while in most cases the Stapel format is least preferred.
Keywords
Analysis of Covariance, Factor Analysis, Hypothesis Testing, Mathematical Models, Psychometrics, Rating Scales, Scaling, Semantic Differential, Statistical Studies, Test Reliability, Test Validity
Discipline
Management Sciences and Quantitative Methods
Research Areas
Marketing
Publication
Multivariate Behavioral Research
Volume
22
Issue
1
First Page
21
Last Page
28
ISSN
0027-3171
Identifier
10.1207/s15327906mbr2201_2
Publisher
Taylor and Francis
Citation
OFIR, Chezy; REDDY, Karempudi Srinivas; and BECHTEL, Gordon G..
Are Semantic Response Scales Equivalent?. (1987). Multivariate Behavioral Research. 22, (1), 21-28.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3014
Additional URL
https://doi.org/10.1207/s15327906mbr2201_2