New Paradigm in Marketing for South East Asia

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

10-1994

Discipline

Marketing

Research Areas

Strategy and Organisation

Publication

Malaysian Institue of Marketing Annual Conference, Kuala Lumpur, October 1994

City or Country

Kuala Lumpur, Malaysia

Citation

TAN, Chin Tiong. New Paradigm in Marketing for South East Asia. (1994). Malaysian Institue of Marketing Annual Conference, Kuala Lumpur, October 1994.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/301