Retail and marketing channels: Economic and marketing perspectives on producer-distributor relationships
Publication Type
Edited Book
Publication Date
1989
Abstract
Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.
Keywords
Marketing channels, retail trade
Discipline
Marketing | Sales and Merchandising
Research Areas
Marketing
First Page
1
Last Page
301
ISBN
9780415032186
Identifier
10.4324/9780203103654
Publisher
Routledge
City or Country
London
Citation
PELLEGRINI, Luca and REDDY, Srinivas K..
Retail and marketing channels: Economic and marketing perspectives on producer-distributor relationships. (1989). 1-301.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2996
Additional URL
https://doi.org/10.4324/9780203103654
COinS