Marketing in the Year 2000 : An International Perspective

Author

S. M. Leong
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Journal Article

Publication Date

1992

Discipline

Business

Research Areas

Marketing

Publication

Research in Marketing

ISSN

0191-3026

Citation

Leong, S. M. and TAN, Chin Tiong. Marketing in the Year 2000 : An International Perspective. (1992). Research in Marketing.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/273