Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand
Publication Type
Book Chapter
Publication Date
1989
Discipline
Business
Research Areas
Marketing
Publication
World Marketing Congress, International Conference Series
Volume
9
ISBN
9780939783007
Citation
Tansuhaj, P; McCullough, J. M.; and TAN, Chin Tiong.
Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand. (1989). World Marketing Congress, International Conference Series. 9,.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/271
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