Management Science in Marketing

Author

David B. Montgomery, Singapore Management UniversityFollow
Glen L. Urban

Publication Type

Book

Publication Date

1969

Abstract

Details the use of mathematical models to analyze marketing issues.

Discipline

Management Sciences and Quantitative Methods | Marketing

Research Areas

Marketing

First Page

1

Last Page

376

ISSN

1503-29968

Publisher

Prentice-Hall

City or Country

Englewood Cliffs, NJ

Citation

Montgomery, David B. and Urban, Glen L.. Management Science in Marketing. (1969). 1-376.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2331

Additional URL

https://worldcat.org/oclc/218614