Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College
Publication Type
Journal Article
Publication Date
2001
Abstract
It is now nearly 50 years since the Institute of Management Science was founded and the prestigious journal, Management Science, began publication in October of 1954. During its first 6 years of publication of Management Science, marketing was most conspicuous by its relative absence. By the 1960s things began to accelerate, both in relation to research publication in Management Science and in marketing's share of research attention in the journal.
Discipline
Business
Research Areas
Marketing
Publication
Marketing Science
Volume
20
Issue
4
First Page
337
Last Page
348
ISSN
0732-2399
Identifier
10.1287/mksc.20.4.337.9762
Citation
Montgomery, David B..
Management Science in Marketing: Prehistory, Origin and Early Years of the Informs Marketing College. (2001). Marketing Science. 20, (4), 337-348.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2307