Models in Advertising and Products' Country of Origin Effects on Attitudes and Intention

Author

Chin Tiong TAN, Singapore Management UniversityFollow
W Tsui

Publication Type

Report

Publication Date

1985

Discipline

Business

Research Areas

Marketing

Publication

Researches on Communition/Promotions

Citation

TAN, Chin Tiong and Tsui, W. Models in Advertising and Products' Country of Origin Effects on Attitudes and Intention. (1985). Researches on Communition/Promotions.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/206