Consumer Evaluations of Standardised Versus Localized Advertisements, in Tan C T and Kujawa D (Eds.)

Author

Chin Tiong TAN, Singapore Management UniversityFollow
W Tsui

Publication Type

Conference Proceeding Article

Publication Date

6-1984

Discipline

Sales and Merchandising

Research Areas

Strategy and Organisation

Publication

Proceedings of the Academy of International Business International Meeting in Singapore: June 14-16, 1984

Editor

Tan, Chin Tiong; and Kujawa, Duane

ISBN

1231892500

Publisher

National University of Singapore

City or Country

Singapore

Citation

TAN, Chin Tiong and Tsui, W. Consumer Evaluations of Standardised Versus Localized Advertisements, in Tan C T and Kujawa D (Eds.). (1984). Proceedings of the Academy of International Business International Meeting in Singapore: June 14-16, 1984.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/202