An Exploratory Study of Family Buying Behavior in an Oriental Culture

Author

Chin Tiong TAN, Singapore Management UniversityFollow
J. Y. L. Teoh
J. M. McCullough

Publication Type

Conference Proceeding Article

Publication Date

6-1984

Discipline

Sales and Merchandising

Research Areas

Strategy and Organisation

Publication

Proceedings of the Academy of International Business International Meeting in Singapore: June 14-16, 1984

Editor

Tan, Chin Tiong; and Kujawa, Duane

ISBN

1231892500

Publisher

National University of Singapore

City or Country

Singapore

Citation

TAN, Chin Tiong; Teoh, J. Y. L.; and McCullough, J. M.. An Exploratory Study of Family Buying Behavior in an Oriental Culture. (1984). Proceedings of the Academy of International Business International Meeting in Singapore: June 14-16, 1984.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/200