An Exploratory Study of Family Buying Behavior in an Oriental Culture
Publication Type
Conference Proceeding Article
Publication Date
6-1984
Discipline
Sales and Merchandising
Research Areas
Strategy and Organisation
Publication
Proceedings of the Academy of International Business International Meeting in Singapore: June 14-16, 1984
Editor
Tan, Chin Tiong; and Kujawa, Duane
ISBN
1231892500
Publisher
National University of Singapore
City or Country
Singapore
Citation
TAN, Chin Tiong; Teoh, J. Y. L.; and McCullough, J. M..
An Exploratory Study of Family Buying Behavior in an Oriental Culture. (1984). Proceedings of the Academy of International Business International Meeting in Singapore: June 14-16, 1984.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/200
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