Industrie Pininfarina: The New Customer Decision

Author

Neil JONES, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

1999

Discipline

Strategic Management Policy | Technology and Innovation

Research Areas

Strategy and Organisation

Publication

Proceedings of the Annual Meeting of the Decision Sciences Institute

ISBN

8632258840

City or Country

New Orleans, LA, USA

Citation

JONES, Neil. Industrie Pininfarina: The New Customer Decision. (1999). Proceedings of the Annual Meeting of the Decision Sciences Institute.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/20