Cultural Values and Behavior: Chineseness within Geographic Boundaries
Publication Type
Journal Article
Publication Date
1985
Abstract
This exploratory study suggests that traits associated with the ethnic identity of one culture may be exhibited by a substantial portion of the population of another culture. The trait of Chineseness was measured in an American sample and it is demonstrated that this trait and certain associated behaviors were exhibited by a significant portion of the sample.
Discipline
Marketing | Race and Ethnicity
Research Areas
Strategy and Organisation
Publication
Advances in Consumer Research
Volume
12
First Page
126
Last Page
128
ISSN
0098-9258
Publisher
Association for Consumer Research
Citation
Ellis, Seth; McCullough, James; Wallendorf, Melanie; and TAN, Chin Tiong.
Cultural Values and Behavior: Chineseness within Geographic Boundaries. (1985). Advances in Consumer Research. 12, 126-128.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/196