Publication Type
Journal Article
Version
publishedVersion
Publication Date
4-1990
Abstract
In this article, a cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of competitive groups is then discussed. Finally, the implications of a cognitive approach for the classifying organizations and organizational adaptation are commented on.
Discipline
Corporate Finance | Strategic Management Policy
Research Areas
Strategy and Organisation
Publication
Academy of Management Review
Volume
15
Issue
2
First Page
224
Last Page
240
ISSN
0363-7425
Identifier
10.5465/AMR.1990.4308155
Publisher
Academy of Management
Citation
Porac, Joseph F. and THOMAS, Howard.
Taxonomic Mental Models in Competitor Definition. (1990). Academy of Management Review. 15, (2), 224-240.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1857
Copyright Owner and License
Publisher
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.5465/AMR.1990.4308155