Taxonomic Mental Models in Competitor Definition

Author

Joseph F. Porac, University of Illinois at Urbana-Champaign
Howard THOMAS, Singapore Management UniversityFollow

Publication Type

Journal Article

Version

publishedVersion

Publication Date

4-1990

Abstract

In this article, a cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of competitive groups is then discussed. Finally, the implications of a cognitive approach for the classifying organizations and organizational adaptation are commented on.

Discipline

Corporate Finance | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Academy of Management Review

Volume

15

Issue

2

First Page

224

Last Page

240

ISSN

0363-7425

Identifier

10.5465/AMR.1990.4308155

Publisher

Academy of Management

Citation

Porac, Joseph F. and THOMAS, Howard. Taxonomic Mental Models in Competitor Definition. (1990). Academy of Management Review. 15, (2), 224-240.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1857

Copyright Owner and License

Publisher

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://doi.org/10.5465/AMR.1990.4308155