Trade Reaction to Manufacturer Promotions: A Preliminary Report

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Publication Date

1983

Discipline

Marketing

Research Areas

Marketing

Publication

Proceedings of the Marketing Science Conference

Citation

MONTGOMERY, David B.. Trade Reaction to Manufacturer Promotions: A Preliminary Report. (1983). Proceedings of the Marketing Science Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1680