Learning from Strategic Success and Failure

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
T.K. Lant

Publication Type

Book Chapter

Publication Date

1989

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Readings in Marketing Strategy

Volume

2

ISBN

9780894261398

Citation

MONTGOMERY, David B. and Lant, T.K.. Learning from Strategic Success and Failure. (1989). Readings in Marketing Strategy. 2,.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1661