Decision Support Systems for Strategic Marketing
Publication Type
Book Chapter
Publication Date
1985
Discipline
Business
Research Areas
Strategy and Organisation
Publication
Strategic Marketing and Management
ISBN
9780471904236
Publisher
Wiley
Citation
MONTGOMERY, David B..
Decision Support Systems for Strategic Marketing. (1985). Strategic Marketing and Management.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1659
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