Toward Strategic Intelligence Systems

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
C.B. Weinberg

Publication Type

Book Chapter

Publication Date

1986

Discipline

Business

Research Areas

Strategy and Organisation

Publication

Marketing Management: A Comprehensive Reader

ISBN

9780538192309

Citation

MONTGOMERY, David B. and Weinberg, C.B.. Toward Strategic Intelligence Systems. (1986). Marketing Management: A Comprehensive Reader.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1655