Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
A.J. Silk

Publication Type

Conference Paper

Publication Date

1969

Discipline

Business

Research Areas

Finance

Publication

Marketing Involvement in Society and the Economy

Citation

MONTGOMERY, David B. and Silk, A.J.. Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity. (1969). Marketing Involvement in Society and the Economy.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1636