Learning from Strategic Success and Failure

Publication Type

Journal Article

Publication Date

12-1987

Abstract

Organizations facing complex, ambiguous, and dynamic environments find adaptive learning a key to survival and success. This study proposes three models of organization response in such environments: 1) A model of how aspiration levels or goals adapt over time, 2) a model of the riskiness of strategic choices made, and 3) a model of the innovativeness of search activities (R & D). In each model, the difference between performance and aspiration level is posited to be an important explanatory variable. Using the Markstrat game as a research environment, the data are consistent with all three models.

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Journal of Business Research

Volume

15

Issue

6

First Page

503

Last Page

517

ISSN

0148-2963

Identifier

10.1016/0148-2963(87)90035-x

Publisher

Elsevier

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