Consumer Characteristics Associated with Dealing: An Empirical Example

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Journal Article

Publication Date

2-1971

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Journal of Marketing Research

Volume

8

Issue

1

First Page

118

Last Page

120

ISSN

0022-2437

Identifier

10.2307/3149741

Citation

MONTGOMERY, David B.. Consumer Characteristics Associated with Dealing: An Empirical Example. (1971). Journal of Marketing Research. 8, (1), 118-120.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1596

Additional URL

https://doi.org/10.2307/3149741