Management Science in Marketing: An Introduction

Author

David B. MONTGOMERY, Singapore Management UniversityFollow
G.L. Urban

Publication Type

Journal Article

Publication Date

4-1968

Discipline

Business

Research Areas

Strategy and Organisation

Publication

SISTEM (Yugoslav Journal of Management)

ISSN

0354-0243

Publisher

YUJOR Editorial Office

Citation

MONTGOMERY, David B. and Urban, G.L.. Management Science in Marketing: An Introduction. (1968). SISTEM (Yugoslav Journal of Management).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1587