Application of Operations Research to Personal Selling Strategy

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1971

Discipline

Business

Research Areas

Operations Management

Publication

Readings in Sales Management: Concepts and Viewpoints

ISBN

9780030851506

Citation

MONTGOMERY, David B.. Application of Operations Research to Personal Selling Strategy. (1971). Readings in Sales Management: Concepts and Viewpoints.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1584