Computer Uses in Marketing Research: A Proposal

Author

David B. MONTGOMERY, Singapore Management UniversityFollow

Publication Type

Journal Article

Publication Date

5-1967

Abstract

The need for a clearinghouse on computer applications in marketing research is developed and a solution proposed. A possible format for such a forum in JMR is outlined.

Discipline

Business

Research Areas

Marketing

Publication

Journal of Marketing Research

Volume

4

Issue

2

First Page

195

Last Page

198

ISSN

0022-2437

Identifier

10.2307/3149366

Citation

MONTGOMERY, David B.. Computer Uses in Marketing Research: A Proposal. (1967). Journal of Marketing Research. 4, (2), 195-198.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1578