Models in Advertising and Products' Country of Origin Effects on Attitudes and Intention

Author

Chin Tiong TAN, Singapore Management UniversityFollow
W Tsui

Publication Type

Book Chapter

Publication Date

1986

Discipline

Business

Research Areas

Marketing

Publication

Readings in Advertising

ISBN

245168

Citation

TAN, Chin Tiong and Tsui, W. Models in Advertising and Products' Country of Origin Effects on Attitudes and Intention. (1986). Readings in Advertising.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/148