A Comparative Study of Consumer Information Seeking : Singapore Versus USA

Author

Chin Tiong TAN, Singapore Management UniversityFollow
Ira Dolich

Publication Type

Book Chapter

Publication Date

1986

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Readings in Advertising

ISBN

245168

Citation

TAN, Chin Tiong and Dolich, Ira. A Comparative Study of Consumer Information Seeking : Singapore Versus USA. (1986). Readings in Advertising.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/147