Marketing and Management : An Asian Perspective

Author

P Kotler
S. H. Ang
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book

Publication Date

1996

Discipline

Business

Research Areas

Marketing

ISBN

9780132548977

Publisher

Prentice Hall

Citation

Kotler, P; Ang, S. H.; and TAN, Chin Tiong. Marketing and Management : An Asian Perspective. (1996).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/133