Historical Perspective in Consumer Research -- National and International Perspectives : Proceedings of the Association for Consumer Research International Meeting in Singapore, July 18-20 1985

Author

Chin Tiong TAN, Singapore Management UniversityFollow
J. N. Sheth

Publication Type

Book

Publication Date

1985

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

ISBN

9789971621049

Citation

TAN, Chin Tiong and Sheth, J. N.. Historical Perspective in Consumer Research -- National and International Perspectives : Proceedings of the Association for Consumer Research International Meeting in Singapore, July 18-20 1985. (1985).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/132