Knowledge Activation and Persuasiveness of Information Content of Advertisements
Publication Type
Conference Paper
Publication Date
6-1999
Discipline
Social Psychology
Research Areas
Psychology
Publication
Association for Psychological Science 11th Annual Convention
City or Country
Denver, CO
Citation
Nip, H. Y., CHAN, G., & LAU, Ivy Yee-Man.(1999). Knowledge Activation and Persuasiveness of Information Content of Advertisements. Paper presented at the Association for Psychological Science 11th Annual Convention, Denver, CO.
Available at: https://ink.library.smu.edu.sg/soss_research/477