Publication Type
Journal Article
Version
publishedVersion
Publication Date
2-2008
Abstract
PurposeOrganizations constantly strive to learn about new market trends and ideas to stay ahead of the game. However, with an increased demand of market knowledge, how does the organization motivate employees to constantly acquire and disseminate market knowledge? The purpose of this paper is to highlight the perceived importance of market knowledge in promoting continuous employee acquisition and dissemination of customer and competitor knowledge.Design/methodology/approachThe perceived importance of market knowledge concept is highlighted and discussed.FindingsThe paper offers a view on how management could address the increased demand for market knowledge and how the development and learning team could provide further support to close this gap.Originality/valueThis paper contributes to the existing organizational learning literature by suggesting simple yet effective ways in which management emphasis of market knowledge can bridge the market knowledge gap and promote organizational learning.Keywords
Keywords
Learning Organizations, Market Research
Discipline
Management Information Systems | Organization Development
Research Areas
Information Systems and Management
Publication
Development and Learning in Organizations
Volume
22
Issue
2
First Page
18
Last Page
19
ISSN
1477-7282
Identifier
10.1108/14777280810850697
Publisher
Emerald Publishing
Citation
HOE, Siu Loon.
Perceptions becoming reality: Bridging the market knowledge gap. (2008). Development and Learning in Organizations. 22, (2), 18-19.
Available at: https://ink.library.smu.edu.sg/sis_research/5167
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1108/14777280810850697