Publication Type
Conference Paper
Publication Date
10-2012
Abstract
We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when consumer sensitivity to product discounting varies.
Discipline
Computer Sciences
Research Areas
Information Systems and Management
Publication
INFORMS International Conference on OR/MS for a Sustainable World (INFORMS’12)
Publisher
SAGE Publications (UK and US)
City or Country
Phoenix, USA
Citation
CHANG, Rae M.; KAUFFMAN, Robert John; and KIM, Kwansoo.
Credit card program value maximization with promotion density for product discounts in shopping malls. (2012). INFORMS International Conference on OR/MS for a Sustainable World (INFORMS’12). Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/3503
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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.