We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when consumer sensitivity to product discounting varies.
Information Systems and Management
INFORMS International Conference on OR/MS for a Sustainable World (INFORMS’12)
SAGE Publications (UK and US)
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CHANG, Rae M.; KAUFFMAN, Robert John; and KIM, Kwansoo.
Credit card program value maximization with promotion density for product discounts in shopping malls. (2012). INFORMS International Conference on OR/MS for a Sustainable World (INFORMS’12). Research Collection School Of Information Systems.
Available at: http://ink.library.smu.edu.sg/sis_research/3503
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