Publication Type
Blog Post
Version
publishedVersion
Publication Date
5-2017
Abstract
Consumers have different purchase journeys depending on the temperature, according to research; and not just when it comes to purchasing cold drinks.Writing for WARC, Shilpa Madan, an Associate at the Institute on Asian Consumer Insight (ACI) in Singapore, explains that outward bodily sensations, such as feeling hot in summertime, can influence the way consumers perceive people and things, and shape preferences and choices, without conscious thought.
Keywords
weather, summer, heat, consumer behavior, choices, psychology
Discipline
Marketing | Organizational Behavior and Theory
Research Areas
Organisational Behaviour and Human Resources
Publisher
Institute of Electrical and Electronics Engineers
Citation
MADAN, Shilpa.
Warm weather leads to safe choices. (2017).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/7382
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.warc.com/NewsAndOpinion/news/Warm_weather_leads_to_safe_choices/f458836c-6681-4b96-aa2e-408cf4f09884