Brand Hong Kong
Publication Type
Book Chapter
Publication Date
12-2010
Discipline
Asian Studies | Marketing | Strategic Management Policy | Urban Studies and Planning
Research Areas
Strategy and Organisation
Publication
City Branding: Theory and Cases
Editor
Dinnie, Keith
First Page
157
Last Page
161
ISBN
9780230241855
Identifier
10.1057/9780230294790_20
Publisher
Macmillian
City or Country
Houndmills
Citation
LOO, Grace; Saumya SINDHWANI; JING, Cai; and LOO, Theresa.
Brand Hong Kong. (2010). City Branding: Theory and Cases. 157-161.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/4839
Additional URL
https://worldcat.org/isbn/9780230241855
