Publication Type

Editorial

Version

Postprint

Publication Date

4-2014

Abstract

Big data is everywhere. In recent years, there has been an increasing emphasis on big data, business analytics, and "smart" living and work environments. Though these conversations are predominantly practice driven, organizations are exploring how large-volume data can usefully be deployed to create and capture value for individuals, businesses, communities, and governments (McKinsey Global Institute, 2011). Whether it is machine learning and web analytics to predict individual action, consumer choice, search behavior, traffic patterns, or disease outbreaks, big data is fast becoming a tool that not only analyzes patterns, but can also provide the predictive likelihood of an event.

Discipline

Business | Management Sciences and Quantitative Methods | Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Academy of Management Journal

Volume

57

Issue

2

First Page

321

Last Page

326

ISSN

0001-4273

Identifier

10.5465/amj.2014.4002

Publisher

Academy of Management

Additional URL

http://dx.doi.org/10.5465/amj.2014.4002

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