Big data is everywhere. In recent years, there has been an increasing emphasis on big data, business analytics, and "smart" living and work environments. Though these conversations are predominantly practice driven, organizations are exploring how large-volume data can usefully be deployed to create and capture value for individuals, businesses, communities, and governments (McKinsey Global Institute, 2011). Whether it is machine learning and web analytics to predict individual action, consumer choice, search behavior, traffic patterns, or disease outbreaks, big data is fast becoming a tool that not only analyzes patterns, but can also provide the predictive likelihood of an event.
Business | Management Sciences and Quantitative Methods | Strategic Management Policy
Strategy and Organisation
Academy of Management Journal
Academy of Management
GEORGE, Gerard; HAAS, Martine R.; and PENTLAND, Alex.
Big Data and Management: From the Editors. (2014). Academy of Management Journal. 57, (2), 321-326. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/4621
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