Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships

Author

Luca PELLEGRINI
Srinivas K. REDDY, Singapore Management UniversityFollow

Publication Type

Article

Publication Date

1989

Abstract

Selected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University.

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

ISBN

9780415032186

Publisher

Routledge

City or Country

London

Citation

PELLEGRINI, Luca and REDDY, Srinivas K.. Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships. (1989).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2996

Additional URL

https://worldcat.org/isbn/9780415032186