Assessing National Competitive Superiority : An Importance-Performance Matrix Approach

Publication Type

Journal Article

Publication Date

1991

Abstract

It is well-accepted that effective strategy is founded on continuous and diagnostic monitoring of one's competitive position. Evidence revealing the skills and resources affording the greatest leverage on future cost and differentiation advantages is particularly critical. Businesses that succeed are those which develop distinctive competences and manage for lowest delivered cost or differentiation through superior customer value.

Discipline

Strategic Management Policy

Research Areas

Strategy and Organisation

Publication

Asia Pacific Journal of Marketing and Logistics

Volume

3

Issue

2

First Page

26

Last Page

37

ISSN

1355-5855

Identifier

10.1108/eb010225

Publisher

Emerald

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