Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand

Author

P Tansuhaj
J. M. McCullough
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1989

Discipline

Business

Research Areas

Marketing

Publication

World Marketing Congress, International Conference Series

Volume

9

ISBN

9780939783007

Citation

Tansuhaj, P; McCullough, J. M.; and TAN, Chin Tiong. Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand. (1989). World Marketing Congress, International Conference Series. 9,.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/271