An Introduction to the Customer Satisfaction Index of Singapore 2008

Author

Marcus T. H. LEE, Singapore Management UniversityFollow
Caroline LIM, Institute of Service Excellence at SMUFollow

Publication Type

Presentation

Publication Date

4-2009

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Institute of Service Excellence Industry Roundtable

Publisher

Singapore Management University

City or Country

Singapore

Citation

LEE, Marcus T. H. and LIM, Caroline. An Introduction to the Customer Satisfaction Index of Singapore 2008. (2009). Institute of Service Excellence Industry Roundtable.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1814