Consumer Characteristics Associated with Dealing: An Empirical Example
Publication Type
Journal Article
Publication Date
2-1971
Discipline
Business
Research Areas
Organisational Behaviour and Human Resources
Publication
Journal of Marketing Research
Volume
8
Issue
1
First Page
118
Last Page
120
ISSN
0022-2437
Identifier
10.2307/3149741
Citation
MONTGOMERY, David B..
Consumer Characteristics Associated with Dealing: An Empirical Example. (1971). Journal of Marketing Research. 8, (1), 118-120.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1596
Additional URL
https://doi.org/10.2307/3149741