Application of Operations Research to Personal Selling Strategy
Publication Type
Book Chapter
Publication Date
1971
Discipline
Business
Research Areas
Operations Management
Publication
Readings in Sales Management: Concepts and Viewpoints
ISBN
9780030851506
Citation
MONTGOMERY, David B..
Application of Operations Research to Personal Selling Strategy. (1971). Readings in Sales Management: Concepts and Viewpoints.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1584
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