Publication Type
Book Chapter
Version
acceptedVersion
Publication Date
10-2019
Abstract
Taiwan IP Court in its capacity as the first instance court with a single-judge panel has in a 2012 Min-Shan-Su-Zi 22 decision (decided on 24 January 2013) for the first time dealt with the legal liability of a search engine, namely Google, in its keyword advertisement practice concerning one famous trademark in Taiwan.
Discipline
Asian Studies | Intellectual Property Law
Research Areas
Innovation, Technology and the Law
Publication
Annotated Leading Trademark Cases in Major Asian Jurisdictions
Editor
Kung-Chung Liu
First Page
35
Last Page
45
ISBN
9780367313432
Identifier
10.4324/9780429316395-3
Publisher
Routledge
City or Country
New York
Citation
LIU, Kung-chung.
Google’s keyword advertisement in Taiwan: No use of trademark, but obviously unfair. (2019). Annotated Leading Trademark Cases in Major Asian Jurisdictions. 35-45.
Available at: https://ink.library.smu.edu.sg/sol_research/3005
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.4324/9780429316395-3