Google’s keyword advertisement in Taiwan: No use of trademark, but obviously unfair

Author

Kung-chung LIU, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

10-2019

Discipline

Asian Studies | Intellectual Property Law

Research Areas

Innovation, Technology and the Law

Publication

Annotated Leading Trademark Cases in Major Asian Jurisdictions

Editor

Kung-Chung Liu

First Page

35

Last Page

45

ISBN

9780367313432

Identifier

10.4324/9780429316395-3

Publisher

Routledge

Citation

LIU, Kung-chung. Google’s keyword advertisement in Taiwan: No use of trademark, but obviously unfair. (2019). Annotated Leading Trademark Cases in Major Asian Jurisdictions. 35-45.
Available at: https://ink.library.smu.edu.sg/sol_research/3005