Publication Type

Journal Article

Version

acceptedVersion

Publication Date

6-2025

Abstract

Research aims: To examine gender differences in digital readiness during digital transformation in accounting functions, addressing a knowledge gap in current accounting literature. Design/Methodology/Approach: Survey of 297 accounting professionals (180 men, 117 women) with 27 questions on digital readiness perceptions, analysed using exploratory factor analysis and one-way analysis of variance (ANOVA) tests. Research findings: Women exhibited higher overall digital readiness than men, particularly feeling more empowered by senior management and better equipped to continue job tasks during digital transformation. No gender differences were found in perceptions of knowledge and skills, barriers, or organisational strategy. Theoretical contribution/Originality: Challenges traditional stereotypes about women’s technological capacity by demonstrating higher perceived digital readiness among female accountants. Refutes previous research suggesting women experience greater anxiety toward IT use, indicating changing gender dynamics in the accounting profession. Practitioner/Policy implications: Organisations should recognise that women can play an important role in digital transformation initiatives. Avoiding gender bias in talent management during digital transformation projects is recommended, as both genders bring different values to these efforts. Originality/Value: Provides empirical evidence that challenges traditional gender stereotypes in technology adoption and highlights the importance of understanding gender diversity for improving management of digital transformation projects in accounting contexts.

Keywords

Digital transformation, digital readiness, gender, accounting professionals

Discipline

Accounting | Gender and Sexuality

Research Areas

Accounting Information System

Areas of Excellence

Digital transformation

Publication

Asian Journal of Business and Accounting

Volume

18

Issue

1

First Page

71

Last Page

102

ISSN

1985-4064

Identifier

10.22452/ajba.vol18no1.3

Publisher

University of Malaya

Embargo Period

7-2-2025

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.22452/ajba.vol18no1.3

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