Publication Type

Journal Article

Version

acceptedVersion

Publication Date

5-2025

Abstract

Background: Trust in cryptocurrencies is a complex and evolving construct influenced by technological, economic, and social factors. Unlike traditional information systems that rely on institutional trust, cryptocurrency users often depend on underlying technology and community insights. Despite growing interest, existing research has primarily focused on narrow aspects of trust, with limited cross-national perspectives and comprehensive models.

Method: This study investigates how geographic differences impact user trust in cryptocurrencies by surveying 644 respondents from China, Germany, and the USA. Drawing on established trust formation theories, it utilizes a comprehensive model encompassing technological, economic, and social factors.

Results: Our analysis reveals multiple country-specific pathways to trust, indicating that no single factor is universally sufficient. Technological robustness and perceived economic benefits emerge as key enablers across contexts, while tolerance for financial risk mitigates the negative impact of economic losses. Cultural dimensions, such as individualism and long-term orientation, shape trust formation and vary across countries.

Conclusion: This study contributes theoretically by demonstrating that trust in cryptocurrencies is not monolithic but emerges from equifinal configurations of socio-technical conditions that vary by national context. Practically, the findings provide IT, finance, and accounting professionals with nuanced insights to tailor trust-building strategies according to local user expectations, enabling more effective design, communication, and regulation of crypto-enabled services across diverse markets.

Keywords

Cryptocurrencies, Bitcoin, Blockchain, Trust, Countries Comparison

Discipline

Accounting

Research Areas

Corporate Reporting and Disclosure

Areas of Excellence

Digital transformation

Publication

Pacific Asia Journal of the Association for Information Systems

First Page

1

Last Page

31

ISSN

1943-7536

Publisher

Association for Information Systems

Embargo Period

6-25-2025

Additional URL

https://aisel.aisnet.org/pajais_preprints/

Included in

Accounting Commons

Share

COinS