Publication Type

Journal Article

Version

acceptedVersion

Publication Date

8-2022

Abstract

I use a controlled experiment to examine, in the context of CSR crises, whether investors’ investment judgments are influenced by a firm’s CSR reputation and CSR crisis response strategy. I find that for good CSR reputation firms, the use of a rebuild or deny crisis response strategy does not lead to improvements in investment judgments. However, for bad CSR reputation firms, the use of a deny response strategy leads to improvements in investment judgments while the use of a rebuild strategy does not.

Keywords

corporate social responsibility, crisis response strategy, reputation, crisis, corporate communication

Discipline

Accounting | Business Law, Public Responsibility, and Ethics | Portfolio and Security Analysis

Research Areas

Corporate Governance, Auditing and Risk Management

Publication

Advances in Accounting Behavioral Research

Volume

25

First Page

31

Last Page

57

ISSN

1475-1488

Identifier

10.1108/S1475-148820220000025002

Publisher

Emerald

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1108/S1475-148820220000025002

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