Publication Type
Journal Article
Version
acceptedVersion
Publication Date
8-2022
Abstract
I use a controlled experiment to examine, in the context of CSR crises, whether investors’ investment judgments are influenced by a firm’s CSR reputation and CSR crisis response strategy. I find that for good CSR reputation firms, the use of a rebuild or deny crisis response strategy does not lead to improvements in investment judgments. However, for bad CSR reputation firms, the use of a deny response strategy leads to improvements in investment judgments while the use of a rebuild strategy does not.
Keywords
corporate social responsibility, crisis response strategy, reputation, crisis, corporate communication
Discipline
Accounting | Business Law, Public Responsibility, and Ethics | Portfolio and Security Analysis
Research Areas
Corporate Governance, Auditing and Risk Management
Publication
Advances in Accounting Behavioral Research
Volume
25
First Page
31
Last Page
57
ISSN
1475-1488
Identifier
10.1108/S1475-148820220000025002
Publisher
Emerald
Citation
GOH, Clarence.
The effects of CSR reputation and CSR crisis response strategy on investor judgments. (2022). Advances in Accounting Behavioral Research. 25, 31-57.
Available at: https://ink.library.smu.edu.sg/soa_research/1977
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1108/S1475-148820220000025002
Included in
Accounting Commons, Business Law, Public Responsibility, and Ethics Commons, Portfolio and Security Analysis Commons