Publication Type

Journal Article

Version

publishedVersion

Publication Date

6-2020

Abstract

Digital transformation is taking hold of the processes and systems in accounting at a rapid pace and in a drastic way. With its emphasis on data and analysis, accounting entity is well suited to reap the benefits digital technologies have to offer. With the rapid infusion of digital technologies in accounting entity, the accounting literature has been calling for more empirical studies to examine the way accounting function leverages digital technology to enhance its analytical capabilities so as to obtain deeper business insights. This paper conducts an empirical study to examine the process of a SME's accounting function leveraging data analytics to enhance its financial analysis capability and revenue growth prediction in developing its future business strategy. In this study, we have used Lewin's (1951) change theory as our analytical perspective. We have drawn on Food Co's data analytics adoption experience by interviewing relevant internal stakeholders and reviewing secondary data extensively. Our analysis identified three stages of “unfreeze-change-refreeze” digital transformation process and several intervention actions that were instrumental in enacting the implementation of data analytics platform.

Keywords

Digital technology, Digital transformation, Accounting, Small and medium-sized enterprises

Discipline

Accounting | Entrepreneurial and Small Business Operations | Technology and Innovation

Research Areas

Accounting Information System

Publication

International Journal of Accounting and Financial Reporting

Volume

10

Issue

2

First Page

24

Last Page

38

ISSN

2162-3082

Identifier

10.5296/ijafr.v10i2.17052

Publisher

Macrothink Institute

Embargo Period

8-20-2021

Copyright Owner and License

Authors

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Additional URL

https://doi.org/10.5296/ijafr.v10i2.17052

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