Publication Type
Working Paper
Version
publishedVersion
Publication Date
5-2017
Abstract
We show that executives who start tweeting benefit from better career options. We motivate this finding using the well-established theory of limited attention. Consistent with this explanation, we find that content is irrelevant. Comparative statics are also consistent with our framework. In particular, the effect of Twitter is greater for executives who were largely unrecognized and who were underpaid before they started tweeting, who garner greater public attention from their social media activity, who enjoy higher professional mobility, and who operate in environments where compensation setting is less structured.
Keywords
limited attention, social media, Twitter
Discipline
Accounting | Social Media
Research Areas
Corporate Reporting and Disclosure
First Page
1
Last Page
57
Identifier
10.2139/ssrn.2993468
Publisher
SSRN
Citation
GAO, Ru; HILARY, Gilles; and WANG, Rencheng.
Messaging without a message: executive value and social media activity. (2017). 1-57.
Available at: https://ink.library.smu.edu.sg/soa_research/1865
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.2139/ssrn.2993468