Publication Type

Working Paper

Version

publishedVersion

Publication Date

5-2017

Abstract

We show that executives who start tweeting benefit from better career options. We motivate this finding using the well-established theory of limited attention. Consistent with this explanation, we find that content is irrelevant. Comparative statics are also consistent with our framework. In particular, the effect of Twitter is greater for executives who were largely unrecognized and who were underpaid before they started tweeting, who garner greater public attention from their social media activity, who enjoy higher professional mobility, and who operate in environments where compensation setting is less structured.

Keywords

limited attention, social media, Twitter

Discipline

Accounting | Social Media

Research Areas

Corporate Reporting and Disclosure

First Page

1

Last Page

57

Identifier

10.2139/ssrn.2993468

Publisher

SSRN

Additional URL

https://doi.org/10.2139/ssrn.2993468

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