Using data analytics to raise productivity and profitability: 4 key steps for SMEs

Author

Gary PAN, Singapore Management UniversityFollow
Poh Sun SEOW, Singapore Management UniversityFollow

Publication Type

News Article

Publication Date

3-2018

Abstract

It is widely believed that effective data analysis may create newbusiness opportunities as technological advancement may offercompanies greater ability to predict what their customers want.

Keywords

Data analytics, Accounting, corporate finance, small and medium enterprises, Singapore

Discipline

Accounting | Asian Studies | Corporate Finance

Research Areas

Corporate Governance, Auditing and Risk Management

Publication

Business Times (Singapore)

ISSN

1733-8179

Publisher

Singapore Press Holdings

Citation

PAN, Gary and SEOW, Poh Sun. Using data analytics to raise productivity and profitability: 4 key steps for SMEs. (2018). Business Times (Singapore).
Available at: https://ink.library.smu.edu.sg/soa_research/1795

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.