Publication Type
Journal Article
Publication Date
6-2010
Abstract
This article examines whether the likelihoodand amount of firm charitable giving in response tocatastrophic events are related to firm advertising intensity,and whether industry competition level moderatesthis relationship. Using data on Chinese firms’ philanthropicresponse to the 2008 Sichuan earthquake, we findthat firm advertising intensity is positively associated withboth the probability and the amount of corporate giving.The results also indicate that this positive advertisingintensity-philanthropic giving relationship is stronger incompetitive industries, and firms in competitive industriesare more likely to donate. This study thus provides evidencesuggesting that even in the wake of catastrophicevents, corporate philanthropic giving is strategic.
Keywords
Catastrophic events, Advertising intensity, Corporate social responsibility, Corporate philanthropy, Industry competition level
Discipline
Corporate Finance | Industrial Organization
Research Areas
Corporate Reporting and Disclosure
Publication
Journal of Business Ethics
Volume
94
Issue
1
First Page
39
Last Page
52
ISSN
0167-4544
Identifier
10.1007/s10551-009-0248-0
Publisher
Springer Verlag (Germany)
Citation
ZHANG, Ran; ZHU, Jigao; YUE, Heng; and ZHU, Chunyan.
Corporate philanthropic giving, advertising intensity, and industry competition level. (2010). Journal of Business Ethics. 94, (1), 39-52.
Available at: https://ink.library.smu.edu.sg/soa_research/1668
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1007/s10551-009-0248-0