Harnessing technology to improve the consumer experience

Authors

Singapore Management University

Publication Type

Book Chapter

Publication Date

1-2017

Abstract

Professor Guo Zhiling is studying the impact of information technology on consumer behaviour and business strategy.

See the papers:

• Assessing the impact of recommendation agents on on-line consumer unplanned purchase behavior
• Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty

Disciplines

Computer Sciences | Technology and Innovation

Publication

Research@SMU: Connecting the dots

Editor

MILLER, Steven; JOSHI, Havovi; LEE, Vanessa

ISBN

9789811147449

Publisher

Singapore Management University

Copyright Owner and Holder

Singapore Management University

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Singapore Management University. Harnessing technology to improve the consumer experience. (2017). Research@SMU: Connecting the dots. 24-26.
Available at: https://ink.library.smu.edu.sg/smu_research/7

First Page

24

Last Page

26