Oral History Collection
Publication Type
Transcript
Date of Interview
26-3-2014
Interviewer
Patricia Meyer
Keywords
Singapore Management University, SMU, Sharon Tan, Corporate Communications, Advancement, Alumni, Advertising, Bukit Timah Campus, SMU Campus, City Campus
Description
The interview covered: first involvement with SMU, risks in joining a new university, roles and responsibilities for corporate communication, first advertising campaign, branding SMU, Bukit Timah campus, first commencement, city campus, Advancement Office, endownments, Lee Kong Chian gift, alumni.
Sharon Tan was the Director of Corporate Communications and Director of the Office of Advancement and Alumni in SMU until 2014.
Discipline
Asian Studies | Higher Education | Higher Education Administration
Page Numbers
1-7
Terms of Use
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Audio Visual Source
Alternative URL
Citation
TAN, Sharon.
Oral History Interview with Sharon Tan: Growing SMU. (2014). 1-7.
Available at: https://ink.library.smu.edu.sg/smu_oh/29
Included in
Asian Studies Commons, Higher Education Commons, Higher Education Administration Commons
Comments
This is an abridged version of the original interview. Please contact the Library at library@smu.edu.sg for access to the full version of the transcript and/or audio recording.